Here's another mistake that many home business owners make.
Biggest Mistake #4
THEY DON'T HAVE A PLAN
If you wanted to go to New York but didn't have a clear plan of how to get there, what would happen?
You might get in your car and just start driving and end up in Los Angeles.
You might get on a plane not knowing where it was headed and find yourself in Australia instead of the Big Apple.
It's mind-boggling how many would-be entrepreneurs start off in their home business in exactly the same way.
They know they want to be successful, but don't have any kind of plan in place to insure that they will end up exactly where they want to go.
They have an idea for a product but then find themselves floundering around to find what things to do next to make it successful.
You've got to have a clear plan on action to know what steps to take first, what to do second, what to do third, etc.
You need to be very clear not only in where you want to go with your home business, but how you're going to get there.
So how do you make a business plan?
Take a big sheet of paper, or make a mind map and title it: "Business-At-a-Glance".
Write down everything concerned with your business including:
• Purpose:
What is the main purpose of your business? What value do you want to give to the customer? How will you make their lives better?
• Goals
Where do you want to see your business in the next year? Five years? Ten years?
• Market:
Who is your market and who are you selling to? What does your prospect look like? What are they looking for? Where do they hang out?
• Competition:
Who is your competition and how can you differentiate yourself from them?
• Marketing System:
How will you be marketing your business? Adwords? Articles? Web 2.0? Press Releases? Forums? Flyers? Direct Mail? Business Cards? Blogs? Teleseminars?
• Start-up Requirements:
What is necessary for you to start your business? A Product? A Website? Sales Letter? Follow-up Autoresponder Series?
• People:
Who will you be involving in your business? A mentor? A coach? A mastermind group? Employees? Independent Contractors?
• Structure:
What is your legal structure? What is your bookeeping system? What is needed for your home office?
Once you have this on paper, you'll get a feeling for all the ingredients in your business. Then you'll be able to make a step-by-step action plan to achieve the goals of your business in the fastest and most efficient way.
Takeaway for today:
HAVE A CLEAR VISION OF YOUR BUSINESS AND A STEP-BY-STEP PLAN FOR HITTING ITS GOALS
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